Making Cutting-Edge Cancer Treatments Accessible: Advancing CAR-T Therapy to Community Practice, Robertson, Sankaran, Schell, and Vuscko, March 2025

 

Commercialisation in oncology: Challenges and innovative solution for pharma manufacturers, Robertson and Gupta, pharmaphorum, July 2024

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Top-Level Consideration for Scientific Exchange Communication Strategies: Does the Status Quo Change for Most Manufacturers? Lewis and Robertson, May 2024

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Considerations for Overcoming Commercialization Challenges and Driving Greater Impact, Greenwood, Robertson and Varma, March 2024

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Video Content and Why it is Now an Essential Requirement for all Brands, Panel Leader, Strategic Insights, March 2023

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Why Voice Search is Increasingly Important, Panel Leader, Strategic Insights, February, 2023

 

A New Approach to the Commercialization Challenges Facing the Oncology Industry, Cappellino and Robertson, Pharmaceutial Commerce, April 2022

 

Next Gen Commercial Models in Oncology, Greenwood, Grom, Norris and Robertson, PharmaVoice, June 2021

 

Integrating a Digital Media Plan as Brands Grow to Include Approved Indications and New Programs,

Murasko and Robertson, Digital Pharma Innovation Week, October 2020

 

New Product Planning: What You Need to Know When, Pharma CI Conference, September 2020

 

Refining Competitive Intelligence as Pharma Marketing Becomes Increasingly Complex, ScaleUp 360 Competitive Intelligence in Pharma and Life Science, Virtual Meeting, August 2020

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Early Integrated New Product Planning Leads to Launch Success, 4th New Product Planning Summit, Boston, MA, December 2019

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Insights Into New Product Planning and Decision Making, Cao, Kogan, Park, Robertson, Panel Discussion, Pharma CI, Newark, NJ, September 2019

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Insights into New Product and Business Development/Licensing, Baldauf, Chung, Evans, Robertson and Ross, Panel Discussion at Pharma CI, Newark, September 2018

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Competitive Insights into New Product and Business Planning and Development, Gaya, Cirillo, Robertson and Weintraub, Panel Discussion, Pharma CI, Parsippany, September 2017

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How to Develop an Integrated Bio-Pharmaceutical Company from a Pharmaceutical Manufacturer, Robertson, Hart, Burns, Hogan and Barnes, Poster Presentation, Healthcare Businesswomen’s Association Annual Meeting, Atlanta, November 2015

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